Thursday, 26 March 2009

University Bound

An article on a University-bound high school graduate for YOU! Magazine, Dubai

Natalie Robehmed, the talented, effervescent eighteen year old head girl of Dubai College, chats with us about her last few weeks in school and the nerve-wracking University application process.

Where are you headed for University and what will you be studying?

I’m going to be studying Philosophy at Heythrop College, University of London or at University College London. I haven’t completely decided yet!

How did you decide on this course?

At first I was considering pursuing an Art foundation course, as I have always really enjoyed Art and am taking it at A-level. However, when I thought about what excited and interested me the most about studying Art, I realised it was examining the reasoning behind what I created. ‘Why does this form exist in this way?’ ‘What does beauty mean?’- I realised Philosophy ties into all the questions that made Art enjoyable for me. I decided on Philosophy as it was such a varied, interesting and diverse subject. I knew it would keep me passionately interested for three years, something that was vital to my choice of course.

What would you say were the main highlights and drawbacks of the entire University application process?

It has definitely been a busy year filled with anticipation! As everything is online, the actual application procedure is not as daunting as it may seem, and I genuinely enjoyed the entire process. One of my main highlights was attending a rigorous interview at an esteemed institution, where I had to constantly think on my feet and prove I was truly zealous about studying Philosophy. The two day interview process opened my eyes, and though I wasn’t offered a place, it left me 100% convinced about my choice of course.

I’d say the drawback to the entire process for my friends and I would definitely be the high amount of stress involved! Whether qualifying for the correct fee status, or getting offers for places on oversubscribed courses, the entire process is wrought with anxiety.

With hindsight, what is one piece of advice you would give to the Year 12s as they start thinking about their final year of school?

I would definitely say start thinking in advance. The year creeps around faster than you can expect and it is a good idea to start thinking about courses and Universities you would be interested in. Competition is getting fiercer and fiercer and just good grades don’t get you anywhere these days. Make sure you have stellar extra-curriculars, a fantastic personal statement and lots of enthusiasm for what you hope to pursue.

What do you hope to do in the future?

I would like to continue with education for a while, perhaps a Masters and then most likely, get into teaching. I love the idea of being a teacher.

What are you going to miss the most about Dubai?

Everything! This is my home and I love it. Life is so easy here, and I am going to miss that. I am really looking forward to experiencing London, but I know I will definitely miss Dubai and the carefree existence we have here!

Finally, have you got a message for your fellow classmates, about to begin a new chapter in their lives?

I’ll keep it short and sweet: stay in touch!

Dubai Art Gallery Round Up

An Art Gallery Round up for YOU! Magazine, Dubai, UAE

Dubai’s burgeoning art scene is catching the fancy of culture-vultures all around the Emirate. No longer do we need our fix of fine art and photography from anywhere further afield than local Arty-neighbourhoods of Al Quoz, Dubai International Financial Centre and Al-Bastakiya. This month we review two galleries located in DIFC’s Gate Village, an invigorating Art hub that is worth a day trip.

ArtSpace
Founded in 2003 by Maliha Al-Tabari, ArtSpace was born out of the need to promote Middle Eastern art in the country. ArtSpace is dedicated to promoting Contemporary Middle Eastern Art and Artists. Every three weeks, artist’s artworks are exhibiting, ranging from paintings to sculptures, catering to the taste and trends of the sophisticated Dubai art market and the gallery’s discerning worldwide collector base. With the promotion of Middle Eastern art at auction houses like Christies, Artspace has placed itself at the forefront of an art movement that is taken a keen interest in the region’s works. The space is manned by qualified personnel who are helpful and informative. The space itself is sleek, contemporary and minimalistic, allowing the exhibits to speak for themselves without added frills and fuss. Having features intriguing artists like Ahmed Mater and Adel El Siwi, ArtSpace is a great starting point for those unfamiliar with contemporary Middle Eastern Art. Dedicated to promoting art in the region, the Gallery caters to the needs of both artists and art enthusiasts alike, but the gallery has gone beyond the boundaries of simply holding exhibitions and provides consulting for art investors as well as offering corporate art services to institutions. Artspace is a must-visit that promises to keep Dubai’s Art scene flourishing with possibilities.
Contact details:
Gate Village, Building 3 DIFC
Tel: 04 3230820, Fax: 04 3230821
info@artspace-dubai.com
www.artspace-dubai.com

The Empty Quarter

Heralded as Dubai’s premier Fine Art Photography Gallery, The Empty Quarter is a modular, dynamic space showcasing emerging and established photographers. “We believe photography speaks to people in different ways” says Elie Domit, The Gallery’s creative head, which explains the underlying motivation in presenting exhibitions that cover varied themes, from architectural, environmental and fashion photography to landscapes and more ambiguous conceptual subjects. The Empty Quarter aims to support initiatives undertaken by the artists by inviting guest photographers for workshops and debates to encourage engaging with the work in diverse ways. Upon entering, the eternal words of Ebn Al Rumi clearly marked on the door set one’s creative instincts alight “Forms from the viewless spirit leaps to light”, this gallery is a treat from the word go. From the white, open lines maintained throughout the gallery, to the etchings on the wall- The Empty Quarter is a space that lends itself to be bisected as the exhibits require. The end result is a visual feast that stimulates even the most amateur of art appreciators. Located in the hub of Dubai’s Arty-scene, directly opposite ArtSpace, The DIFC Gate Village is a fantastic way to spend an afternoon being inspired and soaking up some culture. What stands out about this gallery for us? The unique coffee table and collector’s books on fine art and photography that include unique finds like the bright red shoebox housing The Andy Warhol Polaroids, a fantastic place to pick up a gift for a photography-loving friend.

Contact details:
Elie Domit (Creative/Partner)
Mob. 050 5533879
elie@theemptyquarter.com
www.theemptyquarter.com
Gate Village, Building 2 DIFC P.O. Box 506697 Dubai, UAE
Tel: 04 3231210, Fax- 04 323 1524
info@theemptyquarter.com


Top Ten Wardrobe Staples

An article on Top Ten Wardrobe Staples for YOU! Magazine, Dubai.

Whether you are a stylish fashionista who likes to keep up with the trends, or a no-fuss fashion neophyte who struggles to keep up with what’s ‘in’, You! Magazine identifies ten wardrobe staples that transcend fashion’s seasonal changes. Kit your wardrobe out with these ten basics and you’ll be fashion-ready for everything, from a stroll on the beach, to a black-tie ball.

THE WARDROBE STAPLES:

* The crisp white shirt

A timeless classic, the crisp white shirt is a necessity in every wardrobe thanks in large part to its absolute versatility.

* The fitted blazer

Perfect to add structure to an otherwise casual outfit, the fitted blazer is a formal wear saviour that adds panache to any outfit.

* The perfect pair of jeans

Many women dedicate their lives to find a pair that fits just right, whether pear-shaped, hourglass or athletic, find a pair that fits like second skin and never let go.

* The black trouser/pencil skirt

Depending on your preference, the good pair of black trousers or a form-fitted black pencil skirt is one item that will find the most wear in your wardrobe.

* The summer dress

Floaty and feminine, the summer dress flatters all figures and keeps you cool and kitted out for the heat.

* The black dress

The LBD never goes out of style, and each season is updated in a myriad assortment of shapes and cuts. However you choose to wear it, keep it handy for spur of the moment formal occasions.

* The flat sandals

Making a raging comeback, and perfect for those who can’t handle swaying on elevated shoes, flat sandals are available in an assortment of styles.

* The high-heels

Whether you’re a high-heel novice, preferring to stick to your comfy kitten heels, or an addict, tottering away on super-high stilettos, every woman needs one pair to fall back on.

* The 'IT' bag

A good bag always finishes off an outfit well. A bejewelled clutch or the latest leather luxe ‘IT’ bag, however you choose to wear your bag, make sure it coordinates with your outfit.

* The sunglasses

A must-have in the U.A.E in terms of a style statement as well as protection from the glaring sun. Classic styles like the Aviator withstand trends and keep you stylish all year-round.

Saturday, 14 February 2009

Excerpts from the Final MA Project Magazine 'Ameera'


Excerpts from the student magazine project 'Ameera' .

  • Created a unique concept for a title to be launched in the Dubai market. Designed the preliminary research to help explain the creative and commercial viability of the title to a panel of judges. Decided to work on a luxurious, glossy magazine for 16-26 year old young women living in Dubai. The work was exhibited at the Fashion Masters Show at The Mall Galleries.

  • Held the position of editor-in-chief as I came up with a flat plan, commissioned writers to write articles, briefed them with subjects and ideas, wrote articles myself and liaised with other contributing parties.

  • Organised and managed three photo shoots from start to finish, including putting together a young and talented team of photographers, models and stylists and scouting locations. Putting together the entire magazine for printers, ensuring graphic designers, writers and photographers had supplied their best work that all fit under the necessary printing guidelines.

  • Researched and wrote a 10,000 word market report identifying the concept of the magazine, explaining the rationale behind it and discussing in great depth the commercial viability of the title in keeping with market research, conducted focus groups, information from major publishers in the United Arab Emirates and statistical analysis of demographics and consumer spending habits.
EXCERPTS FROM MAGAZINE
From Editor's Letter:

Ahlan Wa Sahlan (Welcome) Ameera Readers!

From our glass tower in the beautiful, tucked away Desert oasis city of Dubai, the world is looking bright and full of possibilities as we send our launch issue to print.
The Arabic word ‘Ameera’ means ‘princess’ and the ethos behind the magazine from day one was the same: we wanted to capture the essence of the privileged, beautiful, opinionated and passionate youth living in the Middle East. Growing up as a teenager in any part of the world is not free from angst and uncertainty. That delicate transition from ‘child’ to ‘adult’ is known to be wrought with frustrations and confusion.. The precarious position of teenagers growing up in the Middle East however is that they are born into a legacy ridden with multiple opposing forces, encompassing, war, political and religious radicalism, displacement, foreign suspicion, abject poverty, the oil boom, petrodollars, unprecedented economic boom, globalisation and unimaginable wealth.

Growing up in Dubai, I enjoyed the same privileged, truly unique upbringing that many of you enjoy. From the sunny beaches, to the nine hour traffic jams, Captain Majed cartoons to after-school shisha sessions...the life of a Dubai child isn’t far from blissful and a little bit surreal. However, along with great privilege comes great responsibility...growing up in and with a city that changes at an alarming rate, it is easy to forget where we come from and indeed where exactly we are going. Ameera is being launched at a time Dubai is surpassing all expectations, and becoming bigger and better than one could have ever imagined of a sleepy, trading port in the corner of the Middle East. We hope this magazine becomes a voice for the youth that this city is built around and goes on to inspire and excite them for years to come

It is with great pleasure, high expectations and sleepless nights that I am standing at the helm of the first issue of Ameera. The magazine is a fresh voice for a generation that is shaping the region we reside in. The action-packed launch issue is full of the latest news, views, reviews, and happenings that are piquing your interest this month. From international beauty and fashion trends, to hard-hitting issues and exposés that are most relevant to you- Ameera is always one step ahead, making sure we cover the issues and perspectives that you may not get a chance to read about anywhere else.

For us here at Ameera, all girls are princesses; strong, spirited and full of passion. We laugh in the face of detractors who call the girls of Ameera frivolous; because we know that you may swing your Balenciaga bags with pride, but inject just as much enthusiasm in organizing charity drives for struggling war widows in Palestine. Every day we are inspired by your unique voices and perspectives, the ones that have grown up in a golden city of health, wealth, heat and happiness, yet manage to maintain their stance on standing up to injustice, oppression or shattering the myths propagated by modern-day media. Our cover story on the sisters behind the fashion label Dinz fully supports this ideology, since the girls don’t just run an enterprising fashion label, but prove that style does come with substance with their charitable attitude and far-ranging foresight.

As a Dubai child, I have carried the princess tag my entire life. Now, I finally have the opportunity to show that being a princess doesn’t have to necessarily mean having a pony, a tiara and a thoroughly spoilt and pampered lifestyle. For me being a princess has always meant taking pride in being innately feminine, always being completely humble, taking advantage of the wealth of opportunities offered to me whilst always keeping in mind those who are not afforded such luxuries. The launch of Ameera finally means the definition of Ameera- the princess, can be reworded to my satisfaction. Though I must confess I’m hanging on to the tiara, and with great pride!

We hope you enjoy and engage with Ameera, after all it is your voice. Until Next month, when we’ll be back with more fashion, trends, the latest news, views, social issues and political polemics, stay Royal!

From Cover Story:

Make Fashion Not War.
Sanam Peshimam speaks to the sisters behind Dubai-based label Dinz about fashion, culture and the infamous ghutra.

The Zahran sisters, Rima and Dina, are the perfect example of a fashion partnership that flatters. The sisters behind the label Dinz, which formed in early 2007, never anticipated the way in which their label would grow at such a rapid rate. From customizing their own t-shirts to retailing in Harvey Nichols Dubai, 14 exclusive locations across the Middle East, along with 007 boutique in Marbella, Spain and online at www.spoiledbrat.co.uk. Dinz has grown to be known as the brand to sport on the burgeoning Dubai fashion scene.

On meeting Rima and Dina, their own unique sense of style comes through. Both Dina and Rima are dressed in simple skinny jeans and Dinz t’s but with their feet encased in gorgeous Christian Louboutin stilettos, each sporting the latest It-bag du jour. The girls are the faces of easy laidback glamour. Dina explains how fashion it seems is in their blood. “We’ve both had a strong passion for fashion ever since we can remember, our mother used to design and sew her own clothes, our grandmother was a seamstress and fashion and designing runs in our family.” As Rima recalls her earliest memory being dressing little sister Dina in Baby Dior, they both explain how fashion isn’t just their business, it is their deep-rooted passion.

Dinz all began when Dina decided to customize her own t shirts. The perfect blend of good quality materials, with just a touch of bling, gave Dina’s t-shirts a real wow factor. They then began mass-producing t-shirts, and went on to design a whole range of accessories for women, men and children. Their real sell-out pieces are the Arab ghutras, which the sisters designed with their own unique twist.

Dinz ghutras are a very typical Arab piece of clothing, but the girls turned them into neck scarves, adding bright colours and embroidery to make the unique Dinz style that takes its influences from traditional Arabian heritage pieces and puts a western twist to it. Rima says “We don’t just produce the typical red and white or black and white ghutras, we have our own style with a typical pattern, and we use various different materials, colours and embellishments.” Blending traditional with modern, Eastern with Western; Indeed Dinz is a label synonymous with a dichotomous identity. Born and raised in Spain, with Palestinian roots, and living in Dubai, The Dinz sisters are a glowing illustration of the expat identity.

Referring to themselves as an ‘Arab based’ brand, the girls consider themselves Arab but are also quick to point out western influences in their work. It is this incorporation of Arab and Western elements that truly makes Dinz a label to watch out for. Says Dina, “Our heritage and Arab culture has a big influence on us and our work, but the Western environment we grew up on also has a great deal of influence on us. So by mixing these two, we’ve managed to come up with our own style which represents us.”

The fact that it represents thousands of young women throughout the Middle East is reflected in the popularity of the brand. Retailing in U.A.E, Bahrain, Lebanon, Jordan, Syria, Qatar and Saudi Arabia, the girls’ scarves, t shirts and accessories are being snapped off the shelves.

This doesn’t stop the hardworking girls from being extremely involved in every single step of the designing and retailing process. With sister Rima taking care of the business, marketing, sales and PR side, Dina is in charge of designing. With it being a family business, however, the roles often get intertwined and essentially both sisters are involved in every step. The fascinatingly sophisticated mother of the pair, from whom the girls inherit their good looks and innate sense of style, also helps with designs and ideas, but completely behind the scenes.

What stands out about the way the Zahran sisters work is the amount of commitment these so-called Dubai ‘expat brats’ pour into the business. From checking every piece before it is packaged and sent to suppliers, to personally answering the multitude of queries on their facebook group- The sisters demonstrate an overwhelming amount of enthusiasm into their jobs. Their down-to-earth demeanour doesn’t just attract a massive friend circle that is fiercely loyal to the brand; it also works to espouse the ethos behind the brand. Stylish sophistication with an easy, casual character that takes as much inspiration from the sunny, beach lifestyle of Dubai, as it does from the highly fashion-literate quintessential Dubai fashionista who won’t be hoodwinked into buying anything that isn’t International standard worthy.

Indeed the deeper philosophical message that lies behind every ghutra created for Dinz lies in the girls’ hope for recognition. “We’re motivated by a want to get our roots and culture accepted in the International fashion world. We want to bring the fashion focus to the Middle East and have our culture be recognized not just as a fashion influence, but as a formidable fashion player to the rest of the world.” The girls are completely dedicated to expand and grow their collections and business to reach every corner of the world. They also want to assert that once they get their impending global recognition, they want to highlight causes that are dearest to their hearts.

The Palestinian keffiyeh, is very similar to the ghutra, and is a symbol of resistance. Recently adopted by young college students all over the world as a fashionable neck scarf, the Dinz sisters express how much the symbolism behind the keffiyeh and the ghutra means to them. Rima says, “The fact that we are Palestinian but are not able to go to our own home country because of the violence and uncertainty is a very big deal to us. We would love to see the war and mindless bloodshed come to an end. All we can do right now from our end is to create more awareness through our brand for what’s going on in the region from our perspective.” The girls paint a picture of the Middle Eastern girls across the region, who may attend International schools, watch American T.V shows and obsess over French fashion designers, but never forget their roots and the painful socio-political history associated with them. Dinz often has charity fundraisers and retails limited edition pieces to help raise money for those in need of help in Palestine, and they promise to continue donating a portion of their profits to the causes that mean most to them.

The girls are part of a movement that is bringing some much-needed fresh air to the Dubai fashion scene. A very young city, and until recently without a street fashion style to boast of, The Dinz sisters are slowly but surely changing the fashion climate in Dubai. By operating an Arab-based brand, influenced by ethnic heritage and tradition, and catering to the thousands of multi-cultural nationalities that form the melting pot of Dubai, The Dinz sisters are writing their piece of fashion history. They will go down as the fashion duo that dared to define street style in the United Arab Emirates, and did it with their heads firmly in mind of their roots and history, whilst looking expectantly forward to the future and international shores.

From Feature:

Victims without Voices

With sexual abuse statistics growing at an alarming rate throughout the Middle East, Sanam Peshimam uncovers the truth behind the facade of family honour.

Mariam*, now 26 speaks with glazed eyes at memories of the summer when she turned 8. What was meant to be the perfect summer spent in Jordan with her entire extended family, turned into a dark blot on an otherwise idyllic childhood, whose painful memories followed her through most of her adult life.

“All my life I was protected and sheltered by my parents and siblings, the youngest of four kids, it seemed like I was always chaperoned, followed, monitored, says Mariam, “I remember not even being allowed to go to the supermarket alone, you could say my parents were aware of all the dangers that lurked out in the big bad world.” What Mariam’s parents failed to anticipate, were the dangers lurking within her own family. She recounts how a particular older cousin took a liking to her and spent a lot of time taking her around the city, playing with her and giving her special attention. Mariam welcomed the attention, remembering how being the youngest; nobody usually had time for her. “Ahmed* was the prodigal son of our family. Ivy League-educated, working in a dynamic job, filled with warmth, compassion and witticisms, all us younger kids looked up to him and adored him.”

Over the course of that summer, Ahmed sexually abused Mariam at least a dozen times. “It all started out with hugs, some which went on a little longer than necessary, and always when nobody else was around, the hugs led to touches in inappropriate places and later, much worse. I was completely lost, bewildered and confused. He was so calm and seemingly normal, and pretended like what he was doing shouldn’t be making me feel uncomfortable.” Against this smooth-talking cousin, adolescent, sheltered Mariam began to doubt and isolate herself. She knew, deep down inside that these touches and ‘games’ were wrong, yet she didn’t have the courage to tell anyone else about them. “Nobody ever suspected, says Mariam with a shake of her head, “Nobody ever wondered why we spent so many evenings together, it was just considered family bonding…nobody asked once why my behaviour was changing, nobody even noticed in the mayhem of a large family. Nobody asked, and I never told.”

An all too familiar story with one in three girls in the Middle East, who have been sexually abused in the past by a family member. The statistics are astonishing; A poll carried out by a Women’s Rights Advocacy Group in the Middle East says 47% of women have been sexually abused or molested by a family member, some recalling incidents of molestation aged as young as 4. Sexual abuse by definition is a form of child abuse in which a child is abused for the sexual gratification of an adult or older adolescent. In addition to direct sexual contact, child sexual abuse also occurs when an adult indecently exposes their genitalia to a child, asks or pressures a child to engage in sexual activities, displays pornography to a child, or uses a child to produce child pornography.

“It is a big problem, and one which often goes unreported due to the stigma attached, says Dr. Roghy McCarthy, of The Counselling and Development Clinic, Dubai. Just as a woman is more likely to be murdered or attacked by a person known to her, a case of molestation often occurs close to one’s home, sometimes even under their own roof. The depravity of such an act and the devastating effects it can have can only be imagined. As Dr McCarthy explains, above and beyond the humiliation of being abused, it is the complete and utter loss of faith in one who is meant to be ‘safe’ is what affects the victims of child abuse well into their childhood.

Why are the statistics of sexual abuse (nearly 90% unreported) so high in the Middle East?
The notion of family honour could be one explanation. Mariam eventually confessed to her mother, shaking and shuddering of what happened that summer in Jordan. Her mother was aghast, but said nothing and made Mariam promise to forget it ever happened. The close-knit family ties in even modern middle-eastern families demand respect and honour of a girl should be withheld at all costs. “I was devastated my baby girl had to go through that, says Mariam’s mother, but I kept my anger and sadness to myself. Firstly, if word got out, my daughter would forever be tainted, in the eyes of the family and even possible potential suitors in the future, secondly, Ahmed is my Husband’s brothers son, it would sever ties within the entire family, everything would be in shambles…people would talk, rumours would spread, everything would be a mess. So I kept quiet. I watched Mariam cautiously after that and never let her be alone with Ahmed again, but nothing was ever said.”

This sad and frankly galling explanation alas makes sense. The family model is time-honoured and no matter what lurks beneath, family members are told to uphold the honour of the family name at all times. This means sweeping under the carpet any indiscretions or suggestions of foul play.

The ones to suffer the most in the entire situation are obviously, the victims. Rabiyah, 36 recounts how such an incident during her pre-teens left her completely devastated for a large part of her adult life. “I disrespected my body, often finding myself in compromising positions…every vice, you name it I’ve done it.” Girls like Rabiyah who learn at a young age of the truly despicable side human nature can stoop to, and more often than not, never face any form of justice, grow up to self-harm. “My warped subconscious logic was, it was OK to treat myself and my body like dirt, because someone I trusted with all my life thought it was OK to do so” says Rabiyah.

After years of counselling and battling their demons, Rabiyah, and Mariam both have tried hard to move on from those fateful encounters. “I will never let it go, but I’m working hard to move on and make positive decisions. I can’t help the fact that some sick individual took advantage of me when I was vulnerable, but I can help the decisions I make here on out, says Rabiyah, and if anything like this ever happened to my child I would make sure justice is served, no matter what the consequences to family.”

It is a powerful assertion, against a backdrop of injustice. Almost nobody is blameless in this situation, the perpetrator for this most vile act upon the most innocent of prey, those that involuntarily allowed it to happen and let the perpetrator get away with it, and indeed society itself, which allows incidents like these to occur every day. The only one who leaves without blame is the victim, who will forever carry scars, but will hopefully break the cycle of secrecy and never allow it to happen to another.

FACT BOX

Signs of molestation or sexual abuse to look out for in a child

*The child may refuse to attend school or start to have difficulty concentrating so that their schoolwork is affected.

*They may show unexpected fear or distrust of a particular adult or refuse to continue with their usual social activities.

*They may start using sexually explicit behavior or language, particularly if the behavior or language is not appropriate for their age.

*The child may describe receiving special attention from a particular adult, or refer to a new, "secret" friendship with an adult or young person.

Physical signs of abuse

*Pain, itching, bruising or bleeding in the genital or anal areas

*Genital discharge or urinary tract infections

*Stomach pains or discomfort walking or sitting

*Sexually transmitted infections.

If you or a friend notice a child in trouble, or have yourself been a victim of sexual abuse in the past, please contact Dubai’s Counselling and Development Centre on 04-3471712.

*names have been changed to protect identities.


From Trends Watch:
Trend Alert: PURPLE

Shades of Purple, from feminine lavender to deep aubergine were seen all over the catwalks in Paris, Milan, New York and London. The colour most famously associated with royalty, really rocks with shades to suit every skin tone or mood. This versatile colour brightens up any outfit with pink or white undertones, and deepens with accents of blue or black. Wear it understated and casual with a pair of amethyst tights or a chunky violet sweater, or really glam it up with hues of floor-sweeping eggplant or thigh-skimming mauve. Purple looks fabulous in velvet, suede, satin, brocade and chiffon. Accessorise any outfit with a clutch, pair of statement heels or killer belt in flowery lilac or a deep wine. This season stand out from the fashion pack as a truly rocking Ameera with royal colours to match!

EXCERPTS FROM MARKET REPORT
From Conclusion:

Dubai is a young city with a very young population. The city is cosmopolitan in its very nature and this lends itself very significantly to launching an English language title geared towards a population comprised of a myriad of cultures. An extremely wealthy consumer market, with a great deal of spending power and disposable income is at our disposable in Dubai, and the attractive investment opportunities, virtually no taxes and economic stability all point towards the sustainability of this massive growth even through the next couple of tumultuous years in the global economy. Dubai’s population and market on the whole is ready and inclined towards accepting a new title to be launched. What needs to be paid special attention to now is the magazine market in particular, and our specific target reader to ensure commercial and critical success for the title I am proposing.

So who is the Ameera reader? According to our statistics, the reader of Ameera is not only a single young woman in the age range of 16-26 years, but she most likely studies, lives at home with her parents, is an expatriate from the Subcontinent, Europe, or another Middle Eastern country, loves shopping and partying, spends most of her money on fashion, beauty, technology and leisure activities and often travels outside the U.A.E.

The ethos behind Ameera Magazine is that it is a title for the young women of the United Arab Emirates, who like the country they live in have grown into economically attractive, glamorous, entities. They are the generation next, the future of the region.

Ameera readers, like their Western counterparts, worry and obsess over their grades, future, fashion, celebrities, television, technology, movies, music, how to deal with parents, siblings, friends and lovers…however they are unique in that they are growing up in a region, linked closely to a culture and in some cases, follow a religion that is closely scrutinised and often misrepresented and misunderstood in the foreign media. Ameera is not only a voice for a region of young girls who have thus far been silent, but it is also a tool by which we hope to break some of these myths and stereotypes.

The Unique Selling Point of Ameera Magazine is that it will be comprised of two categories of features that will work together to create a beautiful and inspiring publication.

The first will be for the fashion-conscious reader, with edgy fashion shoots, hair and makeup editorials, shopping pages, trends pages and a street style section. The second will be for the politically conscious reader, who cares a great deal about the world around her, be it the environment, politics, socio-cultural issues and wants to read hard-hitting articles that raises awareness and promotes autonomous thought. There will be an emphasis on articles written by young women who are in very similar position to our readers, so the honing of local talent and skills will be an important part of Ameera.

The competition in the magazine market in Dubai is wide-open for a unique title like Ameera to bridge the gap between dated, ‘safe’, tried-and-tested cookie cutter method magazines that exist, and the need for a title that addresses the glamorous, inspiring and discerning young female reader.

Through our thorough research and evaluating statistics and data collected on both the market and the magazine, the proposal for Ameera Magazine is not just an adventurous idea, but one that has all the components to make it a commercial and viable title when launched. Always making sure it is tailored to the exciting and unique market and target reader will be central to Ameera’s viability. The features and editorial content I have attempted to present in this sample issue, and the ideas for potential future content for further issues all reflect the high-quality material that Ameera promises to deliver.

In conclusion, Ameera Magazine is a title that if launched, would be able to commercially and critically permeate the consciousness of Dubai’s young women to become a successful title in every sense of the word.

Wednesday, 14 January 2009

The East End Thrift Store



Sanam Peshiman reviews the best kept vintage secret in town for magazine 'Revamp'

The fliers boast “the last great bargain in town”. For even the most cynical shopper in these credit crunch times, hand-picked vintage clothes for about a tenner, is more than enough of a gleaming prospect to venture into the real East End.

Forget Brick Lane and Shoreditch, no trendy fashion school drop outs for miles, The East End Thrift Store is located in a blink and miss it alleyway in Stepney Green. You may have to pass about a dozen fried chicken shops and then walk through a building site, but when you see the neon yellow sign board and hear the booming French electro music, you’ve chanced upon the warehouse of dreams.

Started in December 2007, The East End Thrift Store was conceptualised by owner Myles Oakley and manager John Howlin. Myles has been a buyer for 25 years and worked for concessions to TopShop. Increasing disappointment with high street fashion, and disillusioned by overpriced vintage wares found in Brick Lane, The East End Thrift Store was born out of sheer will to do something different.

“It permeates our every goal, we don’t compare ourselves to anyone but us...we don’t just want to be different, we genuinely are”, says manager John Howlin.

And different they are! Rows upon rows of 50’s tea dresses, 80s American Varsity Bomber Jackets, Tweed waistcoats, Tartan skirts, Trench Coats, 80’s sparkly prom dresses, all with inviting price tags of £10-£20 each, all lined up in clothing racks you can’t wait to rummage through. Bins filled with silk scarves for £3, racks of cowboy boots, classic aviators, and belts a-plenty, this is definitely where you can get your vintage fix, for about the cost of a good meal.

In conversation with the friendly owners, who are completely hands-on with the business and seem to know their customers by name, face and favourite trend, you get a sense that these guys don’t just adore what they do, they completely live for it. “We work extremely hard to keep our prices as low as possible, and when we say hand-picked, John and I literally go through every single piece you see on display, and nitpick like you wouldn’t imagine,” declares Myles proudly. With 25 tonnes of shipments from North America and all over the world coming in constantly, that is no mean feat! Plans for expansion and popularity have led new nooks and crannies of the abandoned warehouse constantly being reclaimed by vintage goodies, and they have even opened a new store in Brick Lane.

How on earth do they manage to keep their prices so low and their stock so fresh and inspiring? “We work at least six months in advance, if we see a trend, or feel it coming on, we don’t wait for it to be put into action, we order stock and display it as soon as possible...we don’t do vintage for the sake of it, we really want to play a part in shaking things up, in creating trends, not following them” and the bold assertion rings true. What brings back customers time after time isn’t just the amiable owners, the off-the-beaten track warehouse and the element of a bargain, but really it is the unmistakeable aura you get when you walk through the double doors that somewhere in the midst of those thousands of clothes, there lies a trend just waiting to come back.

Tuesday, 15 January 2008

View from the Wedges

Columnist Sanam Peshimam rants about Blood, Sweat and Shoes on the London U
nderground...

Yet another shitty day, and yet another shitty commute. I’m jammed up next to what Feels like seven million people on the same train back home after a tedious day at work. Someone sneezes, everyone shuffles and a woman squarely steps on my toe. She raises her eyebrows to apologize; I forgive her with a subtle nod of the head. No words are exchanged, that would be blasphemy! We are on the London Underground after all. Lon­doners are notoriously straitlaced about such matters you see. Nobody talks to anybody on the tube except for narcissists: who insist on parlaying their woes at loud volume, maniacs: of whom there are several, or tour­ists, who can and usually do fit under both categories. Forget speech, even looking at another individual for more than the mandatory three seconds for the London once-over is considered passive aggressive.

In such situations I often find myself wondering where to place my eyes safely during the hour long ride home. I avoid advertisements, since I’m on a detox from subliminal spending; the tube upholstery is dull as dishwater, and as for other individuals in the compartment: shaky ground I tell thee! Where can one look that is not a direct provocation? The face is a no-go area, as previously stated, and after finding myself mistakenly staring at an el­derly gentleman’s crotch for much longer than necessary, I’ve stopped looking anywhere short of the neck and above the knee. That people-watching on the tube is one of my favourite activities all has to do with the one area I have decided is definitely OK to examine for as long as I wish.

Shoes! Oh the hundreds of pairs of shoes every Londoner subconsciously looks at every single day...When I realised I was always staring at people’s feet in the carriage, I began to really look. Shoes can tell you millions of whispered stories if you’re attentive. Indie converses, practical loafers, tie-up Gucci brogues, falling apart ballerina flats, impractical spindly stilettos they all reveal more about that person sharing your oxygen space than the three second look in their eyes. I’ve made a hobby out of examining people’s shoes on my ride home and trying to figure out what makes them tick. You’ll discover a whole new world playing this game of “if the shoe fits...” But be warned! As a seasoned shoe-watcher, I have developed many prejudices. Crocs, Uggs or any form of furry/plastic footwear immediately relegates the wearer to idiot status. Talk about judging a book by its shoes? Perhaps, but sometimes if you look carefully enough, the shoes tell you things much more interesting than this hour’s copy of The London Paper.

Monday, 14 January 2008

Excerpts from the Magazine 'Well-Heeled'

Excerpts from the student magazine project 'Well-Heeled' where Sanam Peshiman made up the small team of editor, features writer and general dogsbody



Justification for Publication

The magazine Well- Heeled is a glossy quarterly publication geared at shoe-loving women between the ages of 15-50.

The entire style and tone of the magazine is very feminine, quirky and girl-next-door. It’s the kind of magazine you’d pick up to lift your spirits after a rough day and be assured to leave it feeling charmed.

The ethos behind the magazine is that while clothing is often the front-runner in terms of fashion, the power of shoes to our wardrobes is often not paid enough attention to. This magazine’s goal is to turn the focus onto shoes. It celebrates shoes, and makes us think about what we’re putting on our feet.

The editorial material, both pictorial as well as written, is very easygoing, glamorous and aspirational. The women who read this magazine won’t think twice before spending a week’s rent on expensive shoes, but are also excited by cheaper high street transient options. The pictures and subjects are deliberately extremely feminine and eye-catching, and are designed to be easy reading for one and all, no matter where the reader lives, or what she does. This magazine attempts to speak a language of love, passion and admiration for footwear to a generation of women who are obsessed with what they put on their feet.

Whether looking out for the latest trends in shoes (often easier to follow than fashion) or trying to think of the perfect birthday present for a shoe-loving girlfriend (the food page is a handy help) to getting the latest news on what is hip, hot and exciting in the world of footwear, this magazine caters to one and all. The shoe expert or the shoe novice, all have something they can take away from the magazine, which feeds into this interest in shoes and encourages it!

The advertisements are from famous designers who know that the discerning women who read the magazine, are more than likely to buy their shoes, or aspire to at least someday.

Overall the tone of the magazine is quirky, girly and approachable. Just when you feel it may be a little naff and amateur, it picks up the pace with a very astute observation on a trend or an upcoming shoe designer. There is something for every shoe lover, and it seems nowadays, everybody is a shoe lover!


EDITOR'S LETTER

Welcome Shoe Lovers! Here at Well- Heeled I am extremely excited to present our first issue dealing with the amazing world of shoes. People in the know often say you are either a shoe person, or a bag person, so along with Carrie Bradshaw, Imelda Marcos and about a million other women I am most definitely a shoe person. Ever since I can remember I have adored shoes. They are the perfect way to accentuate, downplay or simply add that extra oomph to your outfit. I still remember my very first favorite pair of shoes; I would’ve slept in them if I was allowed! Like me, millions of women around the world everyday are fascinated, invigorated and in our case, here at the magazine, inspired by footwear. This magazine is for all those women who ever fell in love with a pair of shoes; for the women who pick their shoes first, then their outfit later; for those women who know no matter what the outcome of the size zero debate, shoes will always make them feel fashionable and fabulous! Every month here at Well- Heeled our team diverts their attention knee-down to bring you the best from the beautiful world of shoes. We’ve got juicy news from Manolo Blahnik menswear to the latest on Pierre Hardy’s delish Gap range. This month we also shine the spotlight on the fabulous Nicholas Kirkwood, while our reporters ignore the fashion and focus on the good, the bad and the outrageous heating up the Spring/Summer 2008 catwalks. You’ll be chuckling over our star columnist’s views atop her sexy wedges, and might even decide to attempt a hand at baking up some fantastic shoe cakes. Our cover story this month is all about unraveling the aura of shoes in our lives, and revealing the favourite dress up and dress down shoes with a quirky picture diary. We spoke to lots of women about the shoes they grace their feet with, and we found every pair had a different story to tell about its wearer! Finally, always wear your shoes with safety and in the best of health, as we expose an uglier side to shoe obsessions gone too far, and give you helpful tips on how to walk in those sky high heels. With such an action packed issue, we hope to leave you hungered for more shoe fun ready to come. We don’t believe in glamour models, we push the fashion to the background…for years and years shoes have been relegated to the accessories closet, and once a month, we’re pushing shoes out from supporting roles to the forefront where they belong. Happy shoe shopping!

NEWS AND VIEWS KNEE-DOWN
Security meets Style

Every traveling woman’s nightmare- security checks! Whether watching about half our entire makeup bag being tucked into unappealing clear sandwich bags, or having our harmless tweezers branded a weapon, it seems security checks are out to get us! Imagine wearing your perfect travel-ready outfit, only to be stopped and told to take off your shoes. Hobbling around unattractively in a pair of tights with a hole in the toe may be a thing of the past thanks to researchers at the U.S. Department of Energy's Argonne National Laboratory. The ingenius discovery of a scanner using T-rays, a harmless form of electromagnetic radiation, could make it possible to examine traveler’s shoes without the need to disrobe. Unlike conventional X-rays, which can cause cell damage, T-rays do not have enough energy to lead to radiation sickness or cancer. And while they cannot see through metals or water, they can penetrate many common materials like leather, fabric, cardboard and paper. Ulrich Welp of Argonne's Materials Science Division said his colleagues and him still have a lot of fine-tuning to do, but the discovery offers a lot of promise. Great news for travelling in style without breaching security regulations at last!

Pierre Hardy for Gap: The magic continues!

Pierre Hardy’s capsule collection for Gap Europe has now been expanded towards Gap Inc. in the USA. The company announced Pierre Hardy for Gap womenswear shoes would hit the shelves in USA by February, as part of an expanded agreement with the French shoe designer. "This collaboration allows our customers to access Pierre Hardy's signature style in a way that reflects Gap's easy-to-wear aesthetic," the company says, with shoes priced at a convenient $70-$100. Hardy’s Design Editions collection for Gap Europe was extremely well-received, and the company hopes to follow the trend online and in select Gap stores nationwide.

Watch Out for: Piatonna’s Preziosa Range

The working women’s dilemma of flats versus heels has been conveniently answered by handbag designer Pia Tonna. Come February 2008, she will launch the Preziosa range of handbags under her Piatonna label, with each beautifully crafted leather bag coming with it’s own pair of sandals and the room to store them in! Says the designer, “"I love to wear heels but when I have to get from a to b around town in a hurry, or when I am taking it easy on holiday, then flats are an ideal option. So, to be able to carry your sandals around in the external pockets without them interfering with the main compartment of the bag seemed to me an obvious idea” Determined that her first foray into footwear wouldn't compromise Piatonna's reputation for standout luxury, the sandals are made from optical-lasered, metallic nappa leather and are available in seven opulent colours - which you can clash or coordinate with your bag as you choose. While Piatonna’s focus will continue remaining with innovative handbags, this brief foray into ingenius shoe design promises a combination to watch out for! Email info@piatonna.com for further details.

Fridamania

Fridamania has now reached our shoe wardrobes! Acclaimed Mexican artist and icon, Frida Kahlo’s commercialization has hit new heights with Converse releasing a new line of Chuck Taylors inspired by the artist’s cult status. The shoes feature the artist’s image, signature and snippets of her more famous works and are available throughout Mexico for about $80 (that’s roughly £45 for us!) The mass marketing of Frida has generated a number of critics in her homeland, who point out that the leftist painter (her casket was covered with a Communist Party flag) would have likely been revolted by the idea of her face and paintings being used to rake in corporate profits. Nonetheless, enthusiastic Kahlo lovers are choosing to wear their art where everybody can see it, at their feet that is!

Watch Out for: Manolo Blahnik Menswear

After a seven year hiatus, Manolo Blahnik returns to the menswear scene once again. With designs ranging from the classic suede oxford brogue to the unconventional leopard print sandal, Blahnik claims this small collection is an attempt to bring back some colour in the male wardrobe. Due to hit the shops in February, prepare to get your boyfriends and brothers hooked on the Blahnik Shoe Craze!

Buy it now: Agent Provocateur and Kurt Geiger

What do exquisite lingerie and beautifully crafted shoes have in common? Aside from the feel good factor that make every woman a devoted lover, Agent Provocateur and Kurt Geiger’s collaboration proves that sexiness doesn’t have to be limited to lingerie. The delicious range, entitled Pure Sex, is designed to compliment a women’s outer and underwear. The eight-piece range officially launched in October, with the subtle- chic strappy courts, to the statement making- racy, over the knee boots. So if you missed the bandwagon, buy some shoes you’ll never want to take off- on a night out, or in the bedroom…

SHOE CELEBRITY PROFILE

NICHOLAS KIRKWOOD

  • WHO he is A bespoke and couture shoe designer, twenty seven year old Nicholas Kirkwood is one of Britain’s most promising talents in the footwear department. He is known for his thick stacked heels, solid, yet light looking wedges and angular pumps.
  • WHEN it all began With a fine arts foundation from Central Saint Martin’s, Kirkwood worked for British milliner, Philip Treacy, before studying shoemaking at Cordwainers at London College of Fashion. He began by making shoes just for himself, debuting his first women’s collection in 2005.
  • WHY he does what he does His aesthetic is infamously inspired by sculpture and architecture. Says the designer, “I think some of it is taken from architecture in a way that is not decorative in the classic sense, but lots of the shapes I've developed are based on how the shoe looks as a silhouette.” The designer said one of the things he loves most is having the freedom to design some shoes that are not ever intended for mass retail. “I want to create just for the love of doing it,” he says. “To have something that’s unique and not for commercial purposes at all. It keeps my spirit alive.”
  • WHAT people say An unmistakable style, good timely design and top-notch craftsmanship have wooed the critics and the crowds. August 2007 had the designer win the AltaRoma/Vogue Italia “Who is on next” award for accessories design.
  • WHERE to find him Currently stocked at Harrods, Browns Focus and Dover Street Market in London as well as another twelve stores worldwide including Kuwait, China, USA, Canada, Italy, Germany and Russia.

TREND WATCH

The good, the bad and the outrageous from the S/S 08 catwalks

This season the catwalks almost cried out with glee at the statement-making heels stomping down their length. Heels were undoubtedly the way forward, from needle-thin and sharp to homely chunky shapes.

Alexander McQueen set the precedent on the loud, the proud and the outrageous with big and ridiculous double-stilts. It was hot pink and black all the way with rake-thin stilettos inspiring awe and fear. The glam quotient was high and all shoes concerned lived up to the order of the day. Ties around ankles were spotted, whether prim and proper school-style shoestring laces or rope-like twisted ties with little tassels tossing behind the ankle like a pom-pom. Mr. McQueen never fails to create shoes that leave tongues wagging and the truly fashionable salivating.

Prada also experimented with heels, displaying a whole range from the narrow and familiar to the chunky and odd. Colors that wouldn’t be amiss on your grandmother’s knitted sweater; the buckles, buttons, straps and bobbles all ingeniously worked together to create some real outlandish statements. Miu-Miu went a step further and really made you look twice at the intricately and strangely adorned heels. One particular shoe had a tea-cup handle sticking out of its kooky kitten heel begging onlookers to drink in the sight of the look-at-me footwear.

Balenciaga interestingly chose to offset their fashion’s floral fascination with decidedly geometric shapes on their infamous black and white gladiator-gone-wild knee-high pieces. Unable to decide whether they were a shoe or a boot, they decided to be vain and defy convention to avoid being pigeon-holed as either.

Defying convention seemed to be another running theme as Marc Jacobs presented a crazy, invisible heel in gravity-defying patent leather fuchsia and forest green pumps. Candy colors were also spotted at Marios Schwab in a funky, cutaway geometric printed wedge heel ankle tie-up sandal.

Chloe couldn’t seem to decide if it wanted to go for a wedge or a cone heel, so decided to conjure up a not quite conical, not quite wedge shaped heel with a throwback to the 80s in patent leather white and candy floss pink.

Sophia Kokosalaki on the other hand, definitely decided on the conical shape, in an interesting show stopper piece in rich black, with double buckles. The caged-up front of the shoe was set off ironically by a thick fluffy black bobble and created an element of satire. Stella McCartney also jumped on the conical bandwagon in a decidedly natural range of shoes. Both sturdy and innately feminine; the wooden, ornately embossed heels in natural shades of army grey, mother-nature brown and light camouflage green were held together with natural materials like raffia and exposed cotton.

Last but not least, of the statement making brigade were Dries Van Noten’s gorgeous pumps. Crushed and folded silk in rainbow and exotic bird-feather colors held together to a perfectly prim round toe with a vertiginous stiletto heel.

The fantastic statements, whether feminine and stoic, or gregarious and wild, made the shoes on the Spring Summer catwalks often steal the spotlight from the fashion.