Trend Piece

Love First, Live incidentally

It was a time when self-indulgence and feminity collided to create beautiful visions of elegance. The Spring Summer 2008 key trend inching its way into our wardrobes this Christmas is aroused by the 1930s Great Gatsby era.

The floaty femininity was paid homage to on Chanel and Christian Dior’s catwalks. Drop-waisted dresses, in luxurious fabrics from chiffon to charmeuse, dressed up with beads and sequins, in hues from tangerine red to deep chocolate were spotted and loved at Paris fashion week. While Karl Lagerfield concocted creations of drapey chiffon gowns, with multiple chiffon shawl collars overlapping at the front, Galliano for Dior personified glamour with pinstripes, high-waisted trousers and light crystal fringed hems.

The trend is seeping it’s way onto the high street, with Oasis paying it’s respects in a beautiful sequined drop-waisted dress and even Kate Moss for Topshop paying heed with a midnight blue sequin strand dress.

Get inspired by the decadence of the era with hits of jazz and muses like Coco Chanel and Zelda Fitzgerald, who once said she’d want to “love first and live incidentally”. The key to embracing this trend is to find your inner femininity and invoke her elegance and allure into every aspect of your attire.

Get fashion forward this festive season and channel your inner Mademoiselle, propped up with perfectly coiffed hair in soft waves, classic pearls and some serious red lippy.