Home Sick

An article for YOU! Magazine, Dubai published in the August issue

Whether new in town or a seasoned expat, there are times when your otherwise peachy life in the Emirate, can suddenly seem stifling. Characterised by endless emails with old friends from back home, watching copious amounts of your national TV channel on satellite network and reminiscing about ‘the good old days’ and all those you left back home, homesickness is but a natural part of life as an expat. If you’re craving Mom’s home-baked pies, or your local neighbourhood restaurant’s authentic cuisine and you simply can’t afford to fork out another plane ticket, check out our guide to the tried-and-tested homesickness busting restaurants and cafes below. Almost as good as being back home, with the luxury of being but a cab ride away!

So you’re missing...A Genuine South African Braai
Try: The Grand Grill, Habtoor Grand Resort & Spa Tel: 04 399 4221
If you can’t be bothered to fire up the braai at home, and fancy a bit of Bobotie, this meat lover’s paradise is the place to park your boots. It may be a little staid in comparison to your typical post-rugby rowdy do, but the succulently marinated meats will more than make up for the civilised atmosphere.

So you’re missing...Properly British Fish’n’chips
Try: The Fish & Chip Room, Jumeirah Beach Residence Tel: 04 4270443
Battered Cod, Iron Bru and open till 4am? Where do we sign up! While several places in Dubai attempt the comfort food of ol’ blighty, The Fish & Chip Room get it pretty much spot on. Expect to pay a little more than your corner fish and chip shop from home, but also be prepared for Jumeirah Beach to whisk away and the sights, smells and sounds of Blackpool to come rushing back on first bite.

So you’re missing...Fresh and feisty ‘Chaat’ from Bombay Street Vendors
Try: Bombay Chowpatty, Karama Tel: 04 396 4937
Craving the spicy, tangy tasty bhel puri that the street vendor down your old home used to knock together using his bare hands? Look no further than Bombay Chowpatty. Complete with filling drinks, side dishes and tasty treats for a snack experience that even the puritan Bombaywalla in you would start dancing a jig to, make your way down to the no frills, no fuss Karama street-front kitchen.

So you’re missing...Your Mom’s German Apple Strudel
Try: Hofbrauhas, JW Marriot Hotel Tel: 04 607 7977
A Bavarian Beer House that serves sauerkraut, Black Forest cake and waitresses in Lederhosen one would imagine Hofbrauhas to be a scripted parody of all things German, but ironically it is a vibrant meeting spot for German expats who miss a slice of home. We especially love the live music and friendly staff.

So you’re missing...Your Uncle’s Friendly All-day American Diner
Try: Johnny Rockets, Jumeirah Tel: 04 368 2339
For a giant hot dog dripping with chilli, a milkshake you can drown yourself in, retro 50’s tracks from a real jukebox and neighbourhood-diner style decor, you’d be hard pressed to find a more authentic Americana experience this far from the good ol U S of A. It may not be an all-day diner and pancakes might be a distant dream, but for a diner experience complete with super-friendly staff, Johnny Rockets is the way forward!

So you’re missing... Chinese Food from the streets of Hong Kong
Try: Lan Kwai Fong, Oud Metha Tel: 04 335 3680
While the location may be millions of literal and figurative miles away from the bustling area of Hong Kong known as Lan Kwai Fong, the namesake restaurant in Dubai is frequently visited by Chinese clientele who flock for the home-cooked feel of the food. Simple, great and with friendly service to boot, Lan Kwai Fong is a favourite with homesick expats and those in search of some taste bud enlightenment.

So you’re missing...Goading on your favourite cricket team at your neighbourhood Aussie watering hole
Try: Aussie Legends, Rydges Plaza Hotel Tel: 04 398 2222
A good-natured, down-to-earth sports bar where the drinks are affordable and the regular patrons will grin at you, and occasionally strike up a conversation may seem like a myth in Dubai, but one such legendary bar exists in Satwa. Aussie Legends promises sport, drink and merriment, with a comforting feel-good factor that will have you reminiscing about home.

So you’re missing...some delicate French pastries and a truly satisfying Cappuccino from Paris
Try: French Bakery, Jumeirah Tel: 04 343 6444
Mille Feuille pastry to die for and a cappuccino that definitely didn’t come out of a paper sachet, French Bakery in Jumeirah is the place to go for homesick French expats. The bakery has a cosy and inviting ambience and while the location doesn’t necessarily lend itself to typical Parisian cafe culture, one pastry is all it will take to help you imagine you’re back on Champs Elysees.

So you’re missing...a cheap, quick and tasty Falafel Sandwich from the man with a cart in Beirut
Try: Al Mallah, Satwa Tel: 04 398 4723
For wholesome comfort food that is ready in under ten minutes and gives you the feeling of being back under the skies of beautiful Beirut, Al Mallah’s falafel sandwich is hard to beat. The ingredients used are always fresh and you can tell the difference. Simple to make and mess up, where other fast food places fail, Al Mallah does it best.

So you’re missing...Filipino Grub from Aunty May’s kitchen
Try: Bulwagan, Karama Tel: 04 337 4029
For Dubai’s abundant Filipino population, Bulwagan in Karama is almost as authentic as their Aunt’s kitchen. If you’re missing some pancit canton, and want to leave with another whole new group of friends, Bulwagan is the place to go for tasty food served up in a sociable restaurant where everyone knows your name, and if they don’t, they find out by the time your gulaman sago- a gelatine and tapioca desert- is done.

Your Guide to Life in the UAE

An article written for YOU! Magazine acting as a short guide and cheat sheet to life in the United Arab Emirates

Stop press, its here! A list of rules, regulations and informal tips we recommend every new and old UAE resident must know. Packed with handy tips and advice to keep on hand, we recommend pasting this on your refrigerator!

1) All you need to know about the Salik Toll in Dubai

Salik utilizes the latest technology to achieve free flow operation with no toll booths, no toll collectors, and no impact to traffic flow, allowing vehicles to move freely through the tolling point at highway speeds. Each time you pass through a Salik tolling point, the toll of AED 4 will be deducted from your prepaid toll account using advanced Radio Frequency Identification (RFID) technology.

You can purchase your Salik Welcome Kit from selected branches of: Emarat petrol stations, EPPCO/ENOC stations, ADNOC stations, Dubai Islamic Bank, and Emirates Bank. You should receive an SMS as a reminder and you should top up your account through one of the various methods available like the web, participating banks or petrol stations to avoid a violation and fine of AED 50 per occurrence. In addition, a late payment penalty of AED 10 will be assessed every month until payment.

You can now top up using Salik recharge cards valued at AED 100 and AED 500 to top up your Salik balance in a convenient and easy to use way.

2) Your National Identity Card explained

Instead of having multiple identity cards like driving licences, work permits, employee cards, passports, e-cards, the UAE Federal Government created a single national identity card in April 2006, with in-built smart features including biometrics and advanced ID features that will eventually eliminate the need to carry multiple cards. At a later date, it can be used as a travel document within the GCC. Emirates Identity Authority (EIDA), a federal government organization, has already rolled out the first phase and second phase of the national identity card, as part of a comprehensive three year plan to provide National ID cards to three categories: UAE nationals, GCC citizens living in UAE and other UAE residents.

Registration is currently open for UAE nationals, GCC citizens working or residing in the UAE, expatriate government staff and professionals (anyone with a degree) in the private sector.

For registering your family, you must ensure that your child has his/her own passport. Domestic staff in your household are not included and separate dates will be announced for their registration later. You must be either a UAE national, a GCC citizen working or residing in the UAE, or a UAE resident and above 15 years of age. The card is valid for lifetime for nationals (with renewal every five years) and validity for other residents depends on the validity of the visa. However, the same card can be used, once the residence visa is renewed.

Steps

1. Book an online appointment or visit an EIDA service centre.

2. Before going for your appointment, fill up this online application formfrom EIDA website and take a printout, using only a laser printer. Or download the UAE EIDA Pre-registration Application download (3.5 mb zipped file) and fill it up offline. Another option is to visit any Emirates Post Office, purchase a special envelope for AED 40, fill up the form inside and submit to the post office. See media update

3. Visit the nearest EIDA service centre and pay the registration fee, while submitting your form.

4. Allow bio-metric and fingerprinting to be done and get your original documents scanned.

5. Congratulations. You will have your National ID card sent to you by Empost after 7-14 days.

Documents & fees: UAE Residents: Original passport. AED 100 per year of visa validity. Additional charges if purchasing form (AED 40) and for Empost delivery (AED 20) Lost or damaged card: AED 300

3) Important Numbers to keep on file

Police	999
Fire Department	997
Ambulance	999
Electricity	991
Water	991

7000 40000 (Ask Dubai from Dubai eGovernment)

181 (Directory Enquiry & Yellow Pages)

Etisalat's Yellow Pages in English & Arabic

800-4-888 (Al Ameen service from Dubai Police)

To report criminal activity or if someone is harassing you

8005111 (Amer Service, Dubai Naturalization and Residency Department Hotline)

04-2215555 (Dubai Rent Committee)

For rent complaints against landlords including excessive rental charges

04-2020299 Dubai Consumer Protection (Himaya)

For consumer complaints to Dubai Economic Department

04-3939777 UAE Central Bank Control & Inspection

For customer complaints against banks

04-3139900 (Unified Labour Complaint)

For labour and work related complaints

04- 2162218 Dubai Weather Forecast (from Dubai Meteorological Office at Dubai Airport)

04- 224 5555 Dubai International Airport
04- 216 6666 Dubai Airport Flight Info

4) How to go about hiring help

A domestic worker’s visa can be obtained by the head of the family (called sponsor, and usually the male), whose salary is not less than AED 6000 a month or AED 5000 + accommodation. Bachelors are not eligible to sponsor hired help. You can only sponsor a domestic worker from the following countries: India, Sri Lanka, Philippines, Ethiopia, Bangladesh, and Indonesia.

Employment of domestic workers requires work contract

A new unified contract (called employment agreement for domestic workers and sponsors) to regulate the rights and duties of domestic workers was put in place from 1st April, 2007. The contract is valid for one year with options to renew and governs vacation, air tickets, medical care and procedures, in case of breach of contract

Illegal hiring of workers, without DNRD approval may result in fines of upto AED 70,000 as well as imprisonment for one month followed by deportation of employer.

5) Baby Boom

You must apply for a residency visa for a new-born baby within 120 days of his/her birth. If you fail to do this the child will not be allowed to leave the UAE and the legal guardian must pay an AED100 fine for each day over the 120 day period.

Documents Required: Application form; Original passport for the baby (if the baby was added to one of his parent’s passport, take that one) Original + a copy of the baby’s birth certificate (must be attested by the Ministry of Foreign Affairs - Dubai office. Tel: 04-2221144) 3 passport sized photos of the baby; Original + a copy of the attested marriage certificate; Passport copy of sponsor; Copy of job contract for the sponsor or a salary certificate.

Procedure: Go to a certified typing office and have them complete the form for you after paying the fees. Go to the residency section at Naturalisation and Residency Department (Toll free 800-5111), and hand in the documents. The passport with the residency visa will be sent to you through a courier service.

The Dubai Accent

Column Style piece for Desert Fish Magazine, http://www.desertfishmag.com

Let me begin by saying, like all naive Dubaians, I never used to believe I had an accent. An immigration official at LAX airport set me straight. After a gruelling sixteen hour flight to Los Angeles, the last thing I expected as I rubbed the sleep out of my eyes was an immigration official asking me “So, what accent is that you’ve got...it’s pretty interesting.” One thing led to another, as they often do when one is travelling and at their most-vulnerable best, and the next thing I knew, I was being led to be strip-searched and interrogated for three and a half hours, all on the basis of an accent the blessed officer “couldn’t quite place”, naturally arousing suspicion. United States of Paranoia.

It did make me think though, how would I categorise my accent? Born and raised in Dubai, the Cosmopolitan melting pot that it is infused me with a global fusion of an accent. I told the officer the same thing I tell foreigners when asked about my accent “I’m a French citizen, though I was born in the Middle East where I went to an International School. I watch far too much American television, grew up with a Sri Lankan nanny, have a Canadian sister, Indian parents, a South African best friend and a Mancunian fiancé- of course I sound strange” The best part is, I would be considered decidedly uninspiring and boring in Dubai, with others affected by even stranger concoctions of nationalities, dialects and accents.

The fact of the matter is that those who live around here are constantly bombarded with different accents every single day. Live in Dubai for more than a year and you’ll realise you’re living a multi-national existence rivalled by places like New York and London, famed as cities filled with diverse immigrants. The interesting part is, unlike New York and London, where immigrants tend to stick together and form close-knit communities like Chinatown and Little Italy, Dubai is too small and too concentrated for such segregation to take place for long. There is absolutely no escaping the bombardment of accents and languages that hit a Dubaian as soon as they step out the front door in the morning, making it next to impossible to escape the ‘Dubai accent’.

Take for example a simple day out buying groceries from your neighbourhood hypermarket. As soon as you park your car you are accosted by a Sri Lankan gentleman asking if you would wish to have your car washed as you shop. You head over to pick up a trolley where a friendly South Indian security guard greets you as you enter the crowded hyperspace. You bump into your Australian neighbour as you pick up milk, and after exchanging pleasantries head over to the deli counter where you are served fresh olives by a Jordanian. You buy meat from the Pathani butcher behind the meat counter, and when you can’t find eggs, a cheerful Bangladeshi supermarket stacker directs you in the right aisle. You head over to scan and pay for your items, as your Philipina cashier asks if you would like to pay by cash or card all while a swift, Nepalese boy bags your groceries. You head back to your car, make small talk with a Local policeman giving a ticket to an illegally parked car, jump in and drive home. Over the course of 20 minutes and the simple act of getting groceries, you were faced with 9 different accents. Isn’t it but sociologically inevitable to find this infusion of accents creeping into your own?

The Dubai accent is a mish-mash of Arab phrases, British spelling, American slang and Indian-inspired diction with a generous peppering of Philipino voice inflections and Persian lingo, all blended together with the individual’s home-grown tone. Chameleon-like in its quality to borrow from what it sees around itself, the Dubai accent is pretty much synonymous with the Dubai expat entity itself. It takes defining aspects of the dynamic stuff it is exposed to, and infuses it with one’s own touch, coming up with a unique hybrid accent that leaves many stumped. As one lives life in this crazy little bubble we call Dubai, we don’t just learn to curse in five different languages and say “Good Morning” in another seven, we actually get influenced enough by the accents we hear swimming around us to start sounding a little bit different ourselves. Whether it’s imbibing phrases like ‘yalla, ‘kaisa hai’ and ‘cheers mate’, to being able to sound like a perfect parody of put-on Americanese with an ‘awesome, how you doooin’ that could put a Southern California cheerleader to shame. The Dubai accent is a feisty little fighter, making its mark even in the most fastidious of environments.

So for all those expats who have just moved and plan to stick around for a while, be prepared to expect changes to start affecting your accent after a couple of months. You can run but you can’t hide...The Dubai Accent triumphs over all, from the strongest Kenyan baritone to the most pronounced Yorkshire blend.

If the Shoe Fits

A column-style piece for Desert Fish Magazine, Dubai http://www.desertfishmag.com

It all started one unsuspecting Thursday night at Barasti, enjoying some cocktails under the stars and engaging in some blatant people-watching. An attractive girl in her 20s walks past in a dress I spotted earlier in a high street store. Another cocktail, meet an old friend, grimace over the DJ’s choice of muzak, some more people-watching, oh! What do I spot? Another attractive girl wearing the exact same dress. Shock! Horror! If this was the Oscar’s there would be a cat-fight right about now. As the night progressed into the early hours, friends were made and more people were watched, I counted six girls wearing the incriminating dress from the affordable high-street store. Six! And lest the dear reader wonder if perhaps I was suffering from double-vision thanks to those cocktails, let it be known, the strongest ingredient in there was some sharp Pineapple juice. Six young attractive girls wearing a block-printed, slinky jersey dress from High Street Store du jour. I was appalled! Don’t think I’m a high-street snob either, I found it equally infuriating when a couple of seasons ago a certain identical version of the Louis Vuitton speedy was spotted on multiple arms of fashionistas all over Mall of the Emirates. Where has all the creativity gone?

It made me think about fashion in Dubai on a deeper level. Cities like London, Milan, Paris and Tokyo are heralded as much for their designer togs as they are for the avant-garde individualism represented by young people in their ‘street’ togs. The advent and unbridled popularity of blogs like ‘The cool Hunter’ have represented that the fashion-conscious aren’t just interested with what the couturiers are creating. Fashion is intensely and increasingly influenced in a down-up manner. With the Punk and Mod movement in the 60s hitting London, designers like Vivienne Westwood claimed with great authority that Punk was all about the people. Her collections were as much about young fashion students ripping their jeans and wearing knuckle-dusters as jewellery as her mind’s own creative ministrations. With it’s newly launched fashion week, multitudes of designer boutiques and fast-fashion troves where does Dubai’s burgeoning fashion scene stand in terms of a defined street style?

If the episode at Barasti is anything to go by, Dubai’s street style may have a long way to go. Asking several fashion friends in the know they all lament over Dubai’s lack of originality. “Everywhere I go I see people following trends, I hardly ever see anyone starting a trend or following a path less beaten to inspire a trend”, says Natalie Robehmed, “When I visit London I may see many girls wearing exactly what style.com says is ‘in’ for the season, but I also get to experience some innovation and creativity, people stepping outside the box”

From the ornate Harajuku girls of Tokyo, to the ethnic beauties of Mumbai, the well-coiffed Parisians to the eclectic East Londoners, the beachy keen babes of Miami to the head-to-toe black New Yorkers, every city has their signature style that doesn’t just take its inspiration from trends but also works of practicality and circumstantial conveniences. Taking inspiration from history, culture and making sure to keep the weatherman’s warnings in mind, a street style is derived by a need to experiment with one’s look, be creative and not worry about breaking or making fashion rules. Taking the plunge into the unknown can be intimidating but it sure beats having the same dress and the same pair of shoes and the same handbag as your equally fashionable friend.

Though perhaps we fashion-cynics are being a little harsh. Dubai is a pretty young country, and it does show some evidence of having particular aspects to its fashion personality that can be deemed quintessentially Dubai. Stalk a neighbourhood mall and aside from the perfectly trendy, you’ll soon notice a few quirks that make Dubai’s street style an emerging persona. O.T.T Swarovski crystals, glitzy stilettos, a little bit of leopard skin here, a few beachy-keen summer dresses there, lots of sheer black Abayas, the most bling version of designer Sunglasses one can lay their hands on, super-sized leather totes in loud colours...you may have to squint and look hard, but a gleaming street style is just waiting to emerge. Perhaps it’s a beacon of hope for those waiting patiently for a fashion revolution here in Dubai, but there is hope.

So it all rests on you. Stop going for the tried-and-tested, take a chance! If your heart tells you you’d love to wear a pair of wellingtons under an abaya, go crazy! Feel like ditching your trustworthy little black dress combo? Wear your mum’s old wedding dress and accessorize with a smile- you could well be the mascot for Dubai’s street style revolution.

A very important person once told me he believed every city was a shoe. If East London is a pair of re-issued patent leather Doctor Martens, Paris is a pair of smart, Prada loafers and Mumbai is a pair of Kohlapuri ‘Chapals’, what would Dubai’s shoe alter-ego be? The truth is the shoe would probably be a particularly glitzy pair of heels, decadent, luxurious, hella expensive and just a little bit too much.

University Bound

An article on a University-bound high school graduate for YOU! Magazine, Dubai

Natalie Robehmed, the talented, effervescent eighteen year old head girl of Dubai College, chats with us about her last few weeks in school and the nerve-wracking University application process.

Where are you headed for University and what will you be studying?

I’m going to be studying Philosophy at Heythrop College, University of London or at University College London. I haven’t completely decided yet!

How did you decide on this course?

At first I was considering pursuing an Art foundation course, as I have always really enjoyed Art and am taking it at A-level. However, when I thought about what excited and interested me the most about studying Art, I realised it was examining the reasoning behind what I created. ‘Why does this form exist in this way?’ ‘What does beauty mean?’- I realised Philosophy ties into all the questions that made Art enjoyable for me. I decided on Philosophy as it was such a varied, interesting and diverse subject. I knew it would keep me passionately interested for three years, something that was vital to my choice of course.

What would you say were the main highlights and drawbacks of the entire University application process?

It has definitely been a busy year filled with anticipation! As everything is online, the actual application procedure is not as daunting as it may seem, and I genuinely enjoyed the entire process. One of my main highlights was attending a rigorous interview at an esteemed institution, where I had to constantly think on my feet and prove I was truly zealous about studying Philosophy. The two day interview process opened my eyes, and though I wasn’t offered a place, it left me 100% convinced about my choice of course.

I’d say the drawback to the entire process for my friends and I would definitely be the high amount of stress involved! Whether qualifying for the correct fee status, or getting offers for places on oversubscribed courses, the entire process is wrought with anxiety.

With hindsight, what is one piece of advice you would give to the Year 12s as they start thinking about their final year of school?

I would definitely say start thinking in advance. The year creeps around faster than you can expect and it is a good idea to start thinking about courses and Universities you would be interested in. Competition is getting fiercer and fiercer and just good grades don’t get you anywhere these days. Make sure you have stellar extra-curriculars, a fantastic personal statement and lots of enthusiasm for what you hope to pursue.

What do you hope to do in the future?

I would like to continue with education for a while, perhaps a Masters and then most likely, get into teaching. I love the idea of being a teacher.

What are you going to miss the most about Dubai?

Everything! This is my home and I love it. Life is so easy here, and I am going to miss that. I am really looking forward to experiencing London, but I know I will definitely miss Dubai and the carefree existence we have here!

Finally, have you got a message for your fellow classmates, about to begin a new chapter in their lives?

I’ll keep it short and sweet: stay in touch!

Dubai Art Gallery Round Up

An Art Gallery Round up for YOU! Magazine, Dubai, UAE

Dubai’s burgeoning art scene is catching the fancy of culture-vultures all around the Emirate. No longer do we need our fix of fine art and photography from anywhere further afield than local Arty-neighbourhoods of Al Quoz, Dubai International Financial Centre and Al-Bastakiya. This month we review two galleries located in DIFC’s Gate Village, an invigorating Art hub that is worth a day trip.

ArtSpace
Founded in 2003 by Maliha Al-Tabari, ArtSpace was born out of the need to promote Middle Eastern art in the country. ArtSpace is dedicated to promoting Contemporary Middle Eastern Art and Artists. Every three weeks, artist’s artworks are exhibiting, ranging from paintings to sculptures, catering to the taste and trends of the sophisticated Dubai art market and the gallery’s discerning worldwide collector base. With the promotion of Middle Eastern art at auction houses like Christies, Artspace has placed itself at the forefront of an art movement that is taken a keen interest in the region’s works. The space is manned by qualified personnel who are helpful and informative. The space itself is sleek, contemporary and minimalistic, allowing the exhibits to speak for themselves without added frills and fuss. Having features intriguing artists like Ahmed Mater and Adel El Siwi, ArtSpace is a great starting point for those unfamiliar with contemporary Middle Eastern Art. Dedicated to promoting art in the region, the Gallery caters to the needs of both artists and art enthusiasts alike, but the gallery has gone beyond the boundaries of simply holding exhibitions and provides consulting for art investors as well as offering corporate art services to institutions. Artspace is a must-visit that promises to keep Dubai’s Art scene flourishing with possibilities.
Contact details:
Gate Village, Building 3 DIFC
Tel: 04 3230820, Fax: 04 3230821
info@artspace-dubai.com
www.artspace-dubai.com

The Empty Quarter

Heralded as Dubai’s premier Fine Art Photography Gallery, The Empty Quarter is a modular, dynamic space showcasing emerging and established photographers. “We believe photography speaks to people in different ways” says Elie Domit, The Gallery’s creative head, which explains the underlying motivation in presenting exhibitions that cover varied themes, from architectural, environmental and fashion photography to landscapes and more ambiguous conceptual subjects. The Empty Quarter aims to support initiatives undertaken by the artists by inviting guest photographers for workshops and debates to encourage engaging with the work in diverse ways. Upon entering, the eternal words of Ebn Al Rumi clearly marked on the door set one’s creative instincts alight “Forms from the viewless spirit leaps to light”, this gallery is a treat from the word go. From the white, open lines maintained throughout the gallery, to the etchings on the wall- The Empty Quarter is a space that lends itself to be bisected as the exhibits require. The end result is a visual feast that stimulates even the most amateur of art appreciators. Located in the hub of Dubai’s Arty-scene, directly opposite ArtSpace, The DIFC Gate Village is a fantastic way to spend an afternoon being inspired and soaking up some culture. What stands out about this gallery for us? The unique coffee table and collector’s books on fine art and photography that include unique finds like the bright red shoebox housing The Andy Warhol Polaroids, a fantastic place to pick up a gift for a photography-loving friend.

Contact details:
Elie Domit (Creative/Partner)
Mob. 050 5533879 elie@theemptyquarter.com
www.theemptyquarter.com
Gate Village, Building 2 DIFC P.O. Box 506697 Dubai, UAE
Tel: 04 3231210, Fax- 04 323 1524
info@theemptyquarter.com

Top Ten Wardrobe Staples

An article on Top Ten Wardrobe Staples for YOU! Magazine, Dubai.

Whether you are a stylish fashionista who likes to keep up with the trends, or a no-fuss fashion neophyte who struggles to keep up with what’s ‘in’, You! Magazine identifies ten wardrobe staples that transcend fashion’s seasonal changes. Kit your wardrobe out with these ten basics and you’ll be fashion-ready for everything, from a stroll on the beach, to a black-tie ball.

THE WARDROBE STAPLES:

* The crisp white shirt

A timeless classic, the crisp white shirt is a necessity in every wardrobe thanks in large part to its absolute versatility.

* The fitted blazer

Perfect to add structure to an otherwise casual outfit, the fitted blazer is a formal wear saviour that adds panache to any outfit.

* The perfect pair of jeans

Many women dedicate their lives to find a pair that fits just right, whether pear-shaped, hourglass or athletic, find a pair that fits like second skin and never let go.

* The black trouser/pencil skirt

Depending on your preference, the good pair of black trousers or a form-fitted black pencil skirt is one item that will find the most wear in your wardrobe.

* The summer dress

Floaty and feminine, the summer dress flatters all figures and keeps you cool and kitted out for the heat.

* The black dress

The LBD never goes out of style, and each season is updated in a myriad assortment of shapes and cuts. However you choose to wear it, keep it handy for spur of the moment formal occasions.

* The flat sandals

Making a raging comeback, and perfect for those who can’t handle swaying on elevated shoes, flat sandals are available in an assortment of styles.

* The high-heels

Whether you’re a high-heel novice, preferring to stick to your comfy kitten heels, or an addict, tottering away on super-high stilettos, every woman needs one pair to fall back on.

* The 'IT' bag

A good bag always finishes off an outfit well. A bejewelled clutch or the latest leather luxe ‘IT’ bag, however you choose to wear your bag, make sure it coordinates with your outfit.

* The sunglasses

A must-have in the U.A.E in terms of a style statement as well as protection from the glaring sun. Classic styles like the Aviator withstand trends and keep you stylish all year-round.

Excerpts from the Final MA Project Magazine 'Ameera'

Excerpts from the student magazine project 'Ameera' .

• Created a unique concept for a title to be launched in the Dubai market. Designed the preliminary research to help explain the creative and commercial viability of the title to a panel of judges. Decided to work on a luxurious, glossy magazine for 16-26 year old young women living in Dubai. The work was exhibited at the Fashion Masters Show at The Mall Galleries.
  
  
• Held the position of editor-in-chief as I came up with a flat plan, commissioned writers to write articles, briefed them with subjects and ideas, wrote articles myself and liaised with other contributing parties.
  
  
• Organised and managed three photo shoots from start to finish, including putting together a young and talented team of photographers, models and stylists and scouting locations. Putting together the entire magazine for printers, ensuring graphic designers, writers and photographers had supplied their best work that all fit under the necessary printing guidelines.
  
  
• Researched and wrote a 10,000 word market report identifying the concept of the magazine, explaining the rationale behind it and discussing in great depth the commercial viability of the title in keeping with market research, conducted focus groups, information from major publishers in the United Arab Emirates and statistical analysis of demographics and consumer spending habits.

EXCERPTS FROM MAGAZINE

From Editor's Letter:

Ahlan Wa Sahlan (Welcome) Ameera Readers!

From our glass tower in the beautiful, tucked away Desert oasis city of Dubai, the world is looking bright and full of possibilities as we send our launch issue to print.
The Arabic word ‘Ameera’ means ‘princess’ and the ethos behind the magazine from day one was the same: we wanted to capture the essence of the privileged, beautiful, opinionated and passionate youth living in the Middle East. Growing up as a teenager in any part of the world is not free from angst and uncertainty. That delicate transition from ‘child’ to ‘adult’ is known to be wrought with frustrations and confusion.. The precarious position of teenagers growing up in the Middle East however is that they are born into a legacy ridden with multiple opposing forces, encompassing, war, political and religious radicalism, displacement, foreign suspicion, abject poverty, the oil boom, petrodollars, unprecedented economic boom, globalisation and unimaginable wealth.

Growing up in Dubai, I enjoyed the same privileged, truly unique upbringing that many of you enjoy. From the sunny beaches, to the nine hour traffic jams, Captain Majed cartoons to after-school shisha sessions...the life of a Dubai child isn’t far from blissful and a little bit surreal. However, along with great privilege comes great responsibility...growing up in and with a city that changes at an alarming rate, it is easy to forget where we come from and indeed where exactly we are going. Ameera is being launched at a time Dubai is surpassing all expectations, and becoming bigger and better than one could have ever imagined of a sleepy, trading port in the corner of the Middle East. We hope this magazine becomes a voice for the youth that this city is built around and goes on to inspire and excite them for years to come

It is with great pleasure, high expectations and sleepless nights that I am standing at the helm of the first issue of Ameera. The magazine is a fresh voice for a generation that is shaping the region we reside in. The action-packed launch issue is full of the latest news, views, reviews, and happenings that are piquing your interest this month. From international beauty and fashion trends, to hard-hitting issues and exposés that are most relevant to you- Ameera is always one step ahead, making sure we cover the issues and perspectives that you may not get a chance to read about anywhere else.

For us here at Ameera, all girls are princesses; strong, spirited and full of passion. We laugh in the face of detractors who call the girls of Ameera frivolous; because we know that you may swing your Balenciaga bags with pride, but inject just as much enthusiasm in organizing charity drives for struggling war widows in Palestine. Every day we are inspired by your unique voices and perspectives, the ones that have grown up in a golden city of health, wealth, heat and happiness, yet manage to maintain their stance on standing up to injustice, oppression or shattering the myths propagated by modern-day media. Our cover story on the sisters behind the fashion label Dinz fully supports this ideology, since the girls don’t just run an enterprising fashion label, but prove that style does come with substance with their charitable attitude and far-ranging foresight.

As a Dubai child, I have carried the princess tag my entire life. Now, I finally have the opportunity to show that being a princess doesn’t have to necessarily mean having a pony, a tiara and a thoroughly spoilt and pampered lifestyle. For me being a princess has always meant taking pride in being innately feminine, always being completely humble, taking advantage of the wealth of opportunities offered to me whilst always keeping in mind those who are not afforded such luxuries. The launch of Ameera finally means the definition of Ameera- the princess, can be reworded to my satisfaction. Though I must confess I’m hanging on to the tiara, and with great pride!

We hope you enjoy and engage with Ameera, after all it is your voice. Until Next month, when we’ll be back with more fashion, trends, the latest news, views, social issues and political polemics, stay Royal!

From Cover Story:

Make Fashion Not War.
Sanam Peshimam speaks to the sisters behind Dubai-based label Dinz about fashion, culture and the infamous ghutra.

The Zahran sisters, Rima and Dina, are the perfect example of a fashion partnership that flatters. The sisters behind the label Dinz, which formed in early 2007, never anticipated the way in which their label would grow at such a rapid rate. From customizing their own t-shirts to retailing in Harvey Nichols Dubai, 14 exclusive locations across the Middle East, along with 007 boutique in Marbella, Spain and online at www.spoiledbrat.co.uk. Dinz has grown to be known as the brand to sport on the burgeoning Dubai fashion scene.

On meeting Rima and Dina, their own unique sense of style comes through. Both Dina and Rima are dressed in simple skinny jeans and Dinz t’s but with their feet encased in gorgeous Christian Louboutin stilettos, each sporting the latest It-bag du jour. The girls are the faces of easy laidback glamour. Dina explains how fashion it seems is in their blood. “We’ve both had a strong passion for fashion ever since we can remember, our mother used to design and sew her own clothes, our grandmother was a seamstress and fashion and designing runs in our family.” As Rima recalls her earliest memory being dressing little sister Dina in Baby Dior, they both explain how fashion isn’t just their business, it is their deep-rooted passion.

Dinz all began when Dina decided to customize her own t shirts. The perfect blend of good quality materials, with just a touch of bling, gave Dina’s t-shirts a real wow factor. They then began mass-producing t-shirts, and went on to design a whole range of accessories for women, men and children. Their real sell-out pieces are the Arab ghutras, which the sisters designed with their own unique twist.

Dinz ghutras are a very typical Arab piece of clothing, but the girls turned them into neck scarves, adding bright colours and embroidery to make the unique Dinz style that takes its influences from traditional Arabian heritage pieces and puts a western twist to it. Rima says “We don’t just produce the typical red and white or black and white ghutras, we have our own style with a typical pattern, and we use various different materials, colours and embellishments.” Blending traditional with modern, Eastern with Western; Indeed Dinz is a label synonymous with a dichotomous identity. Born and raised in Spain, with Palestinian roots, and living in Dubai, The Dinz sisters are a glowing illustration of the expat identity.

Referring to themselves as an ‘Arab based’ brand, the girls consider themselves Arab but are also quick to point out western influences in their work. It is this incorporation of Arab and Western elements that truly makes Dinz a label to watch out for. Says Dina, “Our heritage and Arab culture has a big influence on us and our work, but the Western environment we grew up on also has a great deal of influence on us. So by mixing these two, we’ve managed to come up with our own style which represents us.”

The fact that it represents thousands of young women throughout the Middle East is reflected in the popularity of the brand. Retailing in U.A.E, Bahrain, Lebanon, Jordan, Syria, Qatar and Saudi Arabia, the girls’ scarves, t shirts and accessories are being snapped off the shelves.

This doesn’t stop the hardworking girls from being extremely involved in every single step of the designing and retailing process. With sister Rima taking care of the business, marketing, sales and PR side, Dina is in charge of designing. With it being a family business, however, the roles often get intertwined and essentially both sisters are involved in every step. The fascinatingly sophisticated mother of the pair, from whom the girls inherit their good looks and innate sense of style, also helps with designs and ideas, but completely behind the scenes.

What stands out about the way the Zahran sisters work is the amount of commitment these so-called Dubai ‘expat brats’ pour into the business. From checking every piece before it is packaged and sent to suppliers, to personally answering the multitude of queries on their facebook group- The sisters demonstrate an overwhelming amount of enthusiasm into their jobs. Their down-to-earth demeanour doesn’t just attract a massive friend circle that is fiercely loyal to the brand; it also works to espouse the ethos behind the brand. Stylish sophistication with an easy, casual character that takes as much inspiration from the sunny, beach lifestyle of Dubai, as it does from the highly fashion-literate quintessential Dubai fashionista who won’t be hoodwinked into buying anything that isn’t International standard worthy.

Indeed the deeper philosophical message that lies behind every ghutra created for Dinz lies in the girls’ hope for recognition. “We’re motivated by a want to get our roots and culture accepted in the International fashion world. We want to bring the fashion focus to the Middle East and have our culture be recognized not just as a fashion influence, but as a formidable fashion player to the rest of the world.” The girls are completely dedicated to expand and grow their collections and business to reach every corner of the world. They also want to assert that once they get their impending global recognition, they want to highlight causes that are dearest to their hearts.

The Palestinian keffiyeh, is very similar to the ghutra, and is a symbol of resistance. Recently adopted by young college students all over the world as a fashionable neck scarf, the Dinz sisters express how much the symbolism behind the keffiyeh and the ghutra means to them. Rima says, “The fact that we are Palestinian but are not able to go to our own home country because of the violence and uncertainty is a very big deal to us. We would love to see the war and mindless bloodshed come to an end. All we can do right now from our end is to create more awareness through our brand for what’s going on in the region from our perspective.” The girls paint a picture of the Middle Eastern girls across the region, who may attend International schools, watch American T.V shows and obsess over French fashion designers, but never forget their roots and the painful socio-political history associated with them. Dinz often has charity fundraisers and retails limited edition pieces to help raise money for those in need of help in Palestine, and they promise to continue donating a portion of their profits to the causes that mean most to them.

The girls are part of a movement that is bringing some much-needed fresh air to the Dubai fashion scene. A very young city, and until recently without a street fashion style to boast of, The Dinz sisters are slowly but surely changing the fashion climate in Dubai. By operating an Arab-based brand, influenced by ethnic heritage and tradition, and catering to the thousands of multi-cultural nationalities that form the melting pot of Dubai, The Dinz sisters are writing their piece of fashion history. They will go down as the fashion duo that dared to define street style in the United Arab Emirates, and did it with their heads firmly in mind of their roots and history, whilst looking expectantly forward to the future and international shores.

From Feature:

Victims without Voices

With sexual abuse statistics growing at an alarming rate throughout the Middle East, Sanam Peshimam uncovers the truth behind the facade of family honour.

Mariam*, now 26 speaks with glazed eyes at memories of the summer when she turned 8. What was meant to be the perfect summer spent in Jordan with her entire extended family, turned into a dark blot on an otherwise idyllic childhood, whose painful memories followed her through most of her adult life.

“All my life I was protected and sheltered by my parents and siblings, the youngest of four kids, it seemed like I was always chaperoned, followed, monitored, says Mariam, “I remember not even being allowed to go to the supermarket alone, you could say my parents were aware of all the dangers that lurked out in the big bad world.” What Mariam’s parents failed to anticipate, were the dangers lurking within her own family. She recounts how a particular older cousin took a liking to her and spent a lot of time taking her around the city, playing with her and giving her special attention. Mariam welcomed the attention, remembering how being the youngest; nobody usually had time for her. “Ahmed* was the prodigal son of our family. Ivy League-educated, working in a dynamic job, filled with warmth, compassion and witticisms, all us younger kids looked up to him and adored him.”

Over the course of that summer, Ahmed sexually abused Mariam at least a dozen times. “It all started out with hugs, some which went on a little longer than necessary, and always when nobody else was around, the hugs led to touches in inappropriate places and later, much worse. I was completely lost, bewildered and confused. He was so calm and seemingly normal, and pretended like what he was doing shouldn’t be making me feel uncomfortable.” Against this smooth-talking cousin, adolescent, sheltered Mariam began to doubt and isolate herself. She knew, deep down inside that these touches and ‘games’ were wrong, yet she didn’t have the courage to tell anyone else about them. “Nobody ever suspected, says Mariam with a shake of her head, “Nobody ever wondered why we spent so many evenings together, it was just considered family bonding…nobody asked once why my behaviour was changing, nobody even noticed in the mayhem of a large family. Nobody asked, and I never told.”

An all too familiar story with one in three girls in the Middle East, who have been sexually abused in the past by a family member. The statistics are astonishing; A poll carried out by a Women’s Rights Advocacy Group in the Middle East says 47% of women have been sexually abused or molested by a family member, some recalling incidents of molestation aged as young as 4. Sexual abuse by definition is a form of child abuse in which a child is abused for the sexual gratification of an adult or older adolescent. In addition to direct sexual contact, child sexual abuse also occurs when an adult indecently exposes their genitalia to a child, asks or pressures a child to engage in sexual activities, displays pornography to a child, or uses a child to produce child pornography.

“It is a big problem, and one which often goes unreported due to the stigma attached, says Dr. Roghy McCarthy, of The Counselling and Development Clinic, Dubai. Just as a woman is more likely to be murdered or attacked by a person known to her, a case of molestation often occurs close to one’s home, sometimes even under their own roof. The depravity of such an act and the devastating effects it can have can only be imagined. As Dr McCarthy explains, above and beyond the humiliation of being abused, it is the complete and utter loss of faith in one who is meant to be ‘safe’ is what affects the victims of child abuse well into their childhood.

Why are the statistics of sexual abuse (nearly 90% unreported) so high in the Middle East?
The notion of family honour could be one explanation. Mariam eventually confessed to her mother, shaking and shuddering of what happened that summer in Jordan. Her mother was aghast, but said nothing and made Mariam promise to forget it ever happened. The close-knit family ties in even modern middle-eastern families demand respect and honour of a girl should be withheld at all costs. “I was devastated my baby girl had to go through that, says Mariam’s mother, but I kept my anger and sadness to myself. Firstly, if word got out, my daughter would forever be tainted, in the eyes of the family and even possible potential suitors in the future, secondly, Ahmed is my Husband’s brothers son, it would sever ties within the entire family, everything would be in shambles…people would talk, rumours would spread, everything would be a mess. So I kept quiet. I watched Mariam cautiously after that and never let her be alone with Ahmed again, but nothing was ever said.”

This sad and frankly galling explanation alas makes sense. The family model is time-honoured and no matter what lurks beneath, family members are told to uphold the honour of the family name at all times. This means sweeping under the carpet any indiscretions or suggestions of foul play.

The ones to suffer the most in the entire situation are obviously, the victims. Rabiyah, 36 recounts how such an incident during her pre-teens left her completely devastated for a large part of her adult life. “I disrespected my body, often finding myself in compromising positions…every vice, you name it I’ve done it.” Girls like Rabiyah who learn at a young age of the truly despicable side human nature can stoop to, and more often than not, never face any form of justice, grow up to self-harm. “My warped subconscious logic was, it was OK to treat myself and my body like dirt, because someone I trusted with all my life thought it was OK to do so” says Rabiyah.

After years of counselling and battling their demons, Rabiyah, and Mariam both have tried hard to move on from those fateful encounters. “I will never let it go, but I’m working hard to move on and make positive decisions. I can’t help the fact that some sick individual took advantage of me when I was vulnerable, but I can help the decisions I make here on out, says Rabiyah, and if anything like this ever happened to my child I would make sure justice is served, no matter what the consequences to family.”

It is a powerful assertion, against a backdrop of injustice. Almost nobody is blameless in this situation, the perpetrator for this most vile act upon the most innocent of prey, those that involuntarily allowed it to happen and let the perpetrator get away with it, and indeed society itself, which allows incidents like these to occur every day. The only one who leaves without blame is the victim, who will forever carry scars, but will hopefully break the cycle of secrecy and never allow it to happen to another.

FACT BOX

Signs of molestation or sexual abuse to look out for in a child

*The child may refuse to attend school or start to have difficulty concentrating so that their schoolwork is affected.

*They may show unexpected fear or distrust of a particular adult or refuse to continue with their usual social activities.

*They may start using sexually explicit behavior or language, particularly if the behavior or language is not appropriate for their age.

*The child may describe receiving special attention from a particular adult, or refer to a new, "secret" friendship with an adult or young person.

Physical signs of abuse

*Pain, itching, bruising or bleeding in the genital or anal areas

*Genital discharge or urinary tract infections

*Stomach pains or discomfort walking or sitting

*Sexually transmitted infections.

If you or a friend notice a child in trouble, or have yourself been a victim of sexual abuse in the past, please contact Dubai’s Counselling and Development Centre on 04-3471712.

*names have been changed to protect identities.

From Trends Watch:
Trend Alert: PURPLE

Shades of Purple, from feminine lavender to deep aubergine were seen all over the catwalks in Paris, Milan, New York and London. The colour most famously associated with royalty, really rocks with shades to suit every skin tone or mood. This versatile colour brightens up any outfit with pink or white undertones, and deepens with accents of blue or black. Wear it understated and casual with a pair of amethyst tights or a chunky violet sweater, or really glam it up with hues of floor-sweeping eggplant or thigh-skimming mauve. Purple looks fabulous in velvet, suede, satin, brocade and chiffon. Accessorise any outfit with a clutch, pair of statement heels or killer belt in flowery lilac or a deep wine. This season stand out from the fashion pack as a truly rocking Ameera with royal colours to match!

EXCERPTS FROM MARKET REPORT
From Conclusion:

Dubai is a young city with a very young population. The city is cosmopolitan in its very nature and this lends itself very significantly to launching an English language title geared towards a population comprised of a myriad of cultures. An extremely wealthy consumer market, with a great deal of spending power and disposable income is at our disposable in Dubai, and the attractive investment opportunities, virtually no taxes and economic stability all point towards the sustainability of this massive growth even through the next couple of tumultuous years in the global economy. Dubai’s population and market on the whole is ready and inclined towards accepting a new title to be launched. What needs to be paid special attention to now is the magazine market in particular, and our specific target reader to ensure commercial and critical success for the title I am proposing.

So who is the Ameera reader? According to our statistics, the reader of Ameera is not only a single young woman in the age range of 16-26 years, but she most likely studies, lives at home with her parents, is an expatriate from the Subcontinent, Europe, or another Middle Eastern country, loves shopping and partying, spends most of her money on fashion, beauty, technology and leisure activities and often travels outside the U.A.E.

The ethos behind Ameera Magazine is that it is a title for the young women of the United Arab Emirates, who like the country they live in have grown into economically attractive, glamorous, entities. They are the generation next, the future of the region.

Ameera readers, like their Western counterparts, worry and obsess over their grades, future, fashion, celebrities, television, technology, movies, music, how to deal with parents, siblings, friends and lovers…however they are unique in that they are growing up in a region, linked closely to a culture and in some cases, follow a religion that is closely scrutinised and often misrepresented and misunderstood in the foreign media. Ameera is not only a voice for a region of young girls who have thus far been silent, but it is also a tool by which we hope to break some of these myths and stereotypes.

The Unique Selling Point of Ameera Magazine is that it will be comprised of two categories of features that will work together to create a beautiful and inspiring publication.

The first will be for the fashion-conscious reader, with edgy fashion shoots, hair and makeup editorials, shopping pages, trends pages and a street style section. The second will be for the politically conscious reader, who cares a great deal about the world around her, be it the environment, politics, socio-cultural issues and wants to read hard-hitting articles that raises awareness and promotes autonomous thought. There will be an emphasis on articles written by young women who are in very similar position to our readers, so the honing of local talent and skills will be an important part of Ameera.

The competition in the magazine market in Dubai is wide-open for a unique title like Ameera to bridge the gap between dated, ‘safe’, tried-and-tested cookie cutter method magazines that exist, and the need for a title that addresses the glamorous, inspiring and discerning young female reader.

Through our thorough research and evaluating statistics and data collected on both the market and the magazine, the proposal for Ameera Magazine is not just an adventurous idea, but one that has all the components to make it a commercial and viable title when launched. Always making sure it is tailored to the exciting and unique market and target reader will be central to Ameera’s viability. The features and editorial content I have attempted to present in this sample issue, and the ideas for potential future content for further issues all reflect the high-quality material that Ameera promises to deliver.

In conclusion, Ameera Magazine is a title that if launched, would be able to commercially and critically permeate the consciousness of Dubai’s young women to become a successful title in every sense of the word.